Food Copywriting and Recipe

Development Rates

What will a food copywriter or recipe developer actually do for your business? And how much does it cost?

Good questions. It can be hard to know what kind of budget to allow if you haven’t used a copywriter or recipe developer before, so below are some of my most popular packages and guideline starting prices.

The prices below depend on many factors and I do offer many other writing and recipe services, so please get in touch if you’d like to discuss your business or project requirements. I offer detailed, no-obligation quotes and I’d love to work with you to tailor a package which fits your needs and budget.


Please note: all prices below are in Australian Dollars (AUD) and are GST exclusive (GST is added to Australian invoices at the current govt rate of 10%). I happily provide quotes and billing in USD for stateside clients.


Brand Message and Tone of Voice Package

Get your message spot on from the start. With a clear brand message and tone of voice guidelines, everyone who writes words for your business, whether they’re staff or freelancers, delivers the same message in the same tone, every time.  This package includes all the elements you need to put your brand or business words out into the world with style, consistency and clarity. It’s fantastic for new businesses, or existing businesses who are still struggling with finding a voice and consistency in their message.

What you get:

  • 5 x brand tagline suggestions

  • 1 x brand story (up to 500 words)

  • A fully customised tone of voice document including business purpose, brand vision, values and principles, style guide, writing tips and checklists, SEO writing guidelines, brand-appropriate word lists and more.

  • 1 round of amends

  • Professional proofreading of final version

  • Brand name suggestions can be included in this package (additional charge applies)

Brand message and Tone of Voice packages start from $1497. 15% discount on this service if purchased in conjunction with an SEO Website Copy package.


SEO Food Website Copy Package

Keyword-optimised content is essential if you want your website to be found by the Google Gods! Web copy packages include all the current best-practice optimising Google expects, while delivering an easy-to-read and compelling message to your website visitors.

What you get:

  • Keyword research to maximise search opportunities (up to 1 hour – more extensive research can be added to this package, additional fee applies)

  • SEO page titles

  • Meta descriptions

  • Body copy (incl relevant header tags)

  • 2 rounds of amends

  • Professional proofreading of final copy

  • ALL web copy packages include a bonus customised 404 page and contact page

Website copy packages start from $997 for a 3 page site. 6 page sites start at $1547, 10 page sites start at $2347.


Recipe Development Package

If you need clear, accurate, original recipes for your marketing, product packaging or food website, this is the package for you. Recipes are created according to your needs, to best show off your appliance, product, ingredient, brand or blog style.

What you get:

  • Ingredient/product research (up to 30 minutes)

  • Recipe development including 3 rounds of testing

  • Final recipe including headnote

  • 2 rounds of amends

  • Full ownership/exclusivity rights of final recipe to client

  • Recipes can be entered into a WordPress recipe card if required (additional charge applies)

Recipe development packages start from $229 per recipe (5-recipe package) or $249 per recipe (3-recipe package). Ingredient costs are not included in package prices and vary according to client and testing requirements.


Food blog post Ghostwriting

Know you need blog posts for your food website but don’t have the time or enthusiasm to do it yourself? Have me create posts your readers love in your own voice and style. Use your own recipes or combine blog post writing with a recipe development package.

What you get:

  • Topic research and/or client briefing time (up to 30 minutes)

  • 1 x SEO headline suggestion

  • Blog post text (incl relevant header tags)

  • Meta description

  • 2 social media snippets

  • 2 rounds of amends and proofreading

Recipe blog post packages start from $250 per post (5-post package) or $279 per post (3-post package). 15% discount on this service if purchased in conjunction with a recipe development package.