Recipe development, SEO home appliance and food writing
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Recipe Developer, Food Copywriter and Home Appliance Word Expert


If you need outstanding, on-trend and approachable recipes and copywriting to show off your food or home appliance brand’s best features, you’re in exactly the right place.

I live and breathe words about kitchens, cooking and appliances, and I’ve got more than 20 years of specialist experience in writing, product development and marketing for food and appliance brands big and small.

Emily is one of those ‘gold’ copywriters who can grasp your ideas and translate them into the exact words you didn’t know you wanted on the page.
— Shelley Walsh, A Little Ray Of Sunshine

What can I do for your brand?

I help businesses all over the world create customer-facing words and recipes which help sell their products and inspire brand loyalty. Here are some of the content services I offer:


  • Recipe development

  • Brand stories, messaging and ‘voice’ development

  • Product messaging

  • Food and appliance marketing copy

  • Food and appliance SEO website content

  • Food product descriptions for web and physical packaging

  • Case studies

  • E-commerce copywriting


Let’s work together to create recipes and content that’ll make your customers loyal for life and your competitors salivate with envy.